How to Create Next Level Results: Pro Tips from the Property Flippers

6619 Kenwood Rd, Madeira

When Justin Rice, owner of Tru Life Properties, and I last sat down for an interview in 2023 he was on the precipice of next level success (2023 blog link below). The breakthrough was a result of hard work and strategic planning on the part of Justin and his wife, Alexandra. Their passion for creating exceptional living spaces began in 2012 when they started acquiring personal real estate investments. As metrics of success were achieved, the business organically grew to encompass building custom homes and remodeling homes for clients.

In late 2022 Tru Life procured 8530 Ivy Trails Dr in Anderson. With a visionary intuition and Spring Valley Bank financing, The Rices took a house in resale condition and transformed it into a luxury million-dollar property. At the time, this Anderson housing market was absorbing houses from $700K-$825K with low days on market. Justin envisioned more for this home and pushed market boundaries in every aspect, achieving a top tier finished product with a $1,1700,000 sale. This success confirmed to Tru Life they have the formula for breaking price ceilings, and there is market eager for their high-end product. Since then, the formula has been consistently replicated and validated.

8530 Ivy Trail Dr, Anderson

In 2024 Tru Life partnered with Spring Valley on a new construction project from the ground up in Maderia, 6619 Kenwood Rd, Cincinnati, OH 45243. Again, recognizing an opportunity to meet luxury demand, Tru Life crafted a beautiful home for a February 2025 sale at the price of $1,900,000. This sale was more than just a real estate transaction. The pride and enthusiasm Justin and Alexandra invested into this construction were shared by the buyer, and that's a feeling they aim to reinvent over and over again.

Continuing on the road of intentional evolution to meet the needs of his community, Justin is shifting his focus onto other investors. This is evident in his changing approach to social media. He and his wife are jumping in front of the camera to share on site experiences with their viewers. Justin says he gets his juice from giving back to the people. He's assembled a strong and skilled team of subs and core partners to help manage a few slam dunk projects at a time under the Tru Life Properties brand while he teaches and consults. The aim is to coach his investor clients to gain the confidence needed to achieve financial independence through real estate investing or by offering a chance to earn passive income through Tru Life's Venture Program. He is also spending time collaborating with remodeling and construction clients to create their dream space resulting in an instant equity stake for the homeowner as his professional signature.

Tips from the Flipper

Justin shares some investor tips and encourages you to contact him to learn more about his 5-method approach to rehabs that breaks renovating into bite size chunks with big results, so you too can reach next level success on your flips.

Good bones + good school district= growth potential. When you find a desirable neighborhood, your audience is built in. Bringing the high-end product to the existing market.

Never fear changing the floor plan. Walls can be moved, and spaces can be reinvented to create a floor plan that flows and feels connected. Today's buyer is looking for wow factors and open spaces.

Focus on solutions. Numerous unseen challenges exist behind the walls. Turn it into a game to devise the most innovative solutions for emerging issues. Is it possible to redirect the ductwork or plumbing stack behind the wall to enhance the space's flow? How does that dovetail with the design?

Host reveals. It's about more than the mechanics. Investing in the sale and the community goes a long way for achieving trust and brand recognition. Celebrate the highs of life.

Reveal party for 6619 Kenwood

The Financer

Justin and Alexandra are artist with an exceptional talent for weaving alluring design with functionality and luxurious details. The hidden walk-in pantry and 2 story master space in the Kenwood construction is luxury personified. The retractable oven back splash and flooring choice at Ivy Trails exudes design elegance. The thoughtfulness that goes into every detail of their craft elevates the end product and you can feel the energy they pour into their projects through the material selection. We often speak of smart cost saving measures for renovations, but The Rice's approach uses smart spending strategies that result in a fabulous ROI. HGTV needs to give this couple a show so more people can be inspired by their brand and beautiful family.

The Rice Family

Spring Valley Bank is your local community bank offering our investors SOLUTIONS in 2025:

• Quick decisions with in-house underwriting

• Certainty to close on eligible loans

• Availability of real estate & banking experts to listen & stay connected

• Flexible financing options for flips, refis & income producing properties

• Dependability of an established banking institution

A monthly series showcasing tips from professional property flippers partnering with Spring Valley.